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Honeycomb brand identity

Honeycomb, a media rich set of online, collaborative publishing tools, required a new brand identity and I was asked to take on the project. The brief for the Honeycomb branding was to show how Honeycomb is a global, collaborative product.

The honeycomb icon within the logo illustrates how the software can be used collectively similar to the way bees work together in a hive. This is further illustrated by the addition of a globe image in the background.


Client:

Software:




RM Lightbox

Adobe InDesign CS3
Adobe Illustrator CS3
Adobe Photoshop CS3