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Lightbox Education brand identity

The merging of two companies, Softease and 3T, meant the need for a new identity. I worked with fellow designers to develop not only a brand identity for the company but also a name as one hadn’t been decided upon.

After the name Lightbox Education had been chosen the team and I set about creating the identity. The final idea was to have a stylised light bulb inside a magenta glow giving the impression of bright ideas and the fun, vibrant logo gives an approachable feel to the company. The smaller icon on the ‘i’ of the Lightbox wording was chosen so the namestyle could be used without the icon and still keep a consistent feel to the brand.


Client:

Software:




RM Lightbox (then Lightbox Education)

Adobe InDesign CS5
Adobe Illustrator CS5
Adobe Photoshop CS5