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Podium brand identity

This was a challenging brief as it involved podcasting, a subject that, at the time, was just emerging onto the IT scene. Therefore I was required to do extensive research into the subject, which involved visits to educational establishments to see podcasting being used in a classroom environment.

The brand is dominated by the three ‘waves’ that are incorporated into the logo and the background of all Podium artwork illustrating the broadcasting of podcasts to the listener. The addition of the child apparently enjoying the podcast helps show the general age group the product is aimed at.


Client:

Software:




RM Lightbox

Adobe InDesign CS5
Adobe Illustrator CS5
Adobe Photoshop CS5